Content is still the King of the Internet. Most people go online looking
for information about their favorite topics, or about whatever is on
their mind at the moment. Frequent Internet users seem to have an
insatiable appetite for information on various fields.
So, if you
want to drive targeted traffic and pre-qualified potential buyers to
your website, you really must publish useable information online in the
form of quick-to-read but interesting keyword rich articles.
Here are four reasons why you must do that.
Reason #1 - Get Premium Exposure for Your Website
It's
much easier to achieve high search engine ranking for article pages
than for your homepage or salespages. Search engines are crazy for fresh
content on practically every topic under the sun.
So, write your
articles surrounding less competitive keywords (research those at
Nichebot.com) or edit those keywords into already existing articles of
your own. You will have a much better chance of getting your article
indexed by major search engines.
Just be sure to place a link to your main website in the article by-line or resource box.
Reason #2 - Get Automatic Back Links from Authority Sites
Each
time your article and site link are republished online, it provides a
back link to your website. Back links are regarded by search engines as a
sort of recommendation for your website. If your site has a number of
quality back links, it can quickly improve the search engine ranking.
Submit
your articles to online article directories. In most cases it's free.
Many directory sites are regarded by major search engines as authority
sites, and are spidered frequently for new content. This means the
website link you include in your article will also be indexed from the
site where it is found.
Offer your articles for reprint as well.
When other website owners republish them on their own sites, it will
develop even more back links for your website.
Reason #3 - Improve Your Conversion Rate
By conversion rate, we mean the percentage of website visitors that convert to paying customers and sales.
You
can boost your credibility and convert more website visitors into a
paying customers by providing them with interesting and informative
topic articles, and then introducing them to related products you have
for sale.
On the other hand, simply displaying products on your
website, with no related information or content, will likely result in a
low conversion rate. It's important that you use articles to first
prove your credibility and your knowledge in your field.
Reason #4 - Your Cost is Practically Zero
All
you need is your thoughts and your computer. If you can write a letter
to a friend that explains the details of some topic, then you can write
topical articles to publish on your own site and submit to other sites.
However,
if you don't like to write, or simply believe that you can't, you can
still have original keyword rich articles written for you.
An
original 400 word niche article on a topic of your choice might cost you
$5 to $7 at JustArticles.com - but the potential value is enormous in
terms of bringing targeted visitors and buyers to your website.
